Our Work
Guava's Greatest Hits. Based on Real Clients.
Explore our case studies and see how we've taken clients from digital drab to fab, creating success stories that are as juicy as our name!
01
Shipyaari
For Shipyaari, a logistics aggregator for eCommerce and B2B companies, we implemented a performance marketing strategy with custom landing pages, A/B testing of creatives, and targeted campaigns to generate Marketing Qualified Leads (MQLs). We utilized email marketing to nurture these leads and uploaded offline conversions to enhance Google Ads' MQL targeting.
15x ROAS
4.5x ROAS
02
Ira Soles
For IRA Soles, a women’s ethnic footwear brand, we designed a five-step Facebook and Google ads funnel to drive new user acquisition and boost existing customer value. By optimizing the funnel from awareness to purchase, we achieved a 4.5x ROAS, ensuring cost efficiency and higher returns.
50 Lakh
monthly revenue
03
Orthosquare
For Orthosquare, a dental clinic chain with over 100 locations across India, we implemented a performance marketing strategy to drive new patient bookings from both domestic and international markets. The campaign delivered strong results, generating ₹50 lakhs in monthly revenue from a ₹10 lakh investment.
500
followers
5000
to
04
Heartfulness
A global NGO dedicated to mindfulness and yoga, we focused on growing their Instagram page from 500 followers by creating quirky, relatable content aimed at the younger generation. Our strategy included engaging reels and creative posts, which led to an impressive increase of over 5,000 followers in less than six months and reached over 100,000 people through their page.
5.4x ROAS
05
Saksh
A women’s fashion eCommerce brand, we structured their ad account from scratch, focusing on initial user engagement and new customer acquisition. By integrating paid marketing with a strong retargeting and email funnel, we aimed to increase customer lifetime value. This strategy led to an impressive 5.4x ROAS.
50+ MQLs
per month
06
Rapid Radio
For Rapid Radio, an RFID components developer and seller, we built and structured their ad account from scratch, focusing on increasing the number of Marketing Qualified Leads (MQLs). By training the ad networks' algorithms to better identify MQLs, we optimized paid marketing efforts, resulting in a 5x increase in MQLs.
500 Sign-ups
07
Design Mortals Academy
For Design Mortals Academy, we launched a lead generation campaign to promote their UI/UX courses. Using a dedicated landing page, performance marketing, and email/SMS campaigns, we drove sign-ups for a free webinar. Remarketing to attendees and retention marketing with testimonials helped convert them into paid users, resulting in over 500 sign-ups.
08
Youth 4 Work
For Youth 4 Work, an EdTech platform, we aimed to generate admissions for their partner colleges' online degree programs. We designed dedicated landing pages for each college and drove traffic through Google and Meta Ads. By feeding conversion data back into the ad platforms, we optimized the campaigns to improve admission rates. This strategy reduced the cost per admission from ₹30,000 to ₹8,000.
₹30000
Reduced Cost per admission
₹8000
to
10
Omega School
For Omega School, an offline Montessori school, we focused on lead generation to increase admission applications. We created new landing pages from scratch and ran targeted campaigns to drive traffic and convert it into completed applications, which included a ₹1,000 fee. This resulted in over 100 applications in less than a month.
100 Applications
in less than a month
Cost Of Acquisition
30% Reduced
09
EduGorilla
For EduGorilla, an EdTech company focused on exam preparation, we aimed to boost B2C course sales. By reworking the landing page for better conversion rates and restructuring performance marketing campaigns, we achieved a 30% reduction in the cost of acquisition (CAC).
5x ROAS
11
Eleven12
For Eleven12, an eCommerce brand specializing in Indian ethnic wear for men, we launched ads with varied hooks and angles to drive sales. Cold audience campaigns targeted new customers, while dynamic ads showcased the catalog to prospects. Retargeting was used for users who showed interest. This strategy resulted in ₹10 lakh in monthly sales and a 5x ROAS.
1000 Leads
through waitlist campaign
12
Monk & Mei
For Monk & Mei, an eCommerce apparel and accessories brand, we ran a successful waitlist campaign before the website launch to capture initial interest. By launching targeted ads and campaigns, paired with retention marketing through email, we gathered over 1,000 email addresses on the waitlist before the campaign even launched.
1.8x Higher
Conversion Rate
13
WeToyToy
For Wetoytoy, a children’s wooden toys and home decor brand, we implemented a comprehensive full-funnel strategy to drive sales. After researching the user persona, we launched ads with various hooks and angles, and built custom landing pages, resulting in a 1.8x higher conversion rate compared to standard product pages. Dynamic product ads (DPAs) were introduced for retargeting, along with a video funnel strategy and retention-focused email campaigns. We also executed WhatsApp marketing, achieving an impressive 7x return on ad spend (RoAS).
14
Poppi
For Poppi, a women’s western apparel brand, we developed a full-funnel strategy targeting every stage of the customer journey. Through in-depth user persona research, we crafted ads with effective hooks and angles and tested which performed best. We built custom landing pages, resulting in a 2.2x higher conversion rate compared to standard product pages. Dynamic product ads (DPAs) were used for retargeting, and we launched video funnels to engage top-of-funnel users. Retention-focused email campaigns further optimized conversions for users in the checkout process.
2.2x Higher
Conversion Rate
by 50%
Reduced cost per lead
15
Elephant Insurance
For Elephant Insurance, an insurance broker, we reworked their landing page to improve conversion rates and launched targeted campaigns on Meta and Google to generate leads. By conducting thorough data analysis and adjusting campaigns based on performance, we successfully reduced the cost per lead by 50%.
16
Leaf Fintech
For Leaf Fintech, a lending platform specializing in home loans, we developed a new landing page to enhance conversion rates and implemented targeted Meta ads to drive traffic to it. This strategy successfully generated interested leads for as low as ₹50, significantly boosting lead acquisition efficiency.
₹50
Leads as low as
1000 MQLs
within a year
17
Sprinteriors
For Sprinteriors, an interior design firm specializing in hotels, bars, and restaurants, we implemented a performance marketing strategy focused on lead generation. By utilizing a unique Alpha/Beta strategy for Google Ads, we grouped high-intent keywords in the ALPHA campaign and low-intent keywords in the BETA campaign. This approach reduced the cost per Marketing Qualified Lead (MQL) by over 70%, generating more than 1,000 MQLs within a year.
18
Rawsteen
For Rawsteen, a supplier of natural stones for the real estate industry, we focused on lead generation to increase store visits and Marketing Qualified Leads (MQLs). We developed a unique strategy by creating an engaging "event" for the target audience and ran targeted ads on Google and Meta to promote it. This approach successfully brought store visits at ₹3,000 each, with an impressive average ticket size of ₹2 lakh.
₹2 Lakh
average ticket size
100 Leads
per month
19
Rubix
For Rubix, a provider of risk management software, we focused on lead generation for their Legal Entity Identifier (LEI) services. We designed an effective landing page and implemented performance marketing strategies, capturing existing demand with Google Search Ads at the bottom of the funnel (BoFu) and using Meta ads for middle of the funnel (MoFu) leads. As a result, we generated over 100 leads per month, significantly increasing their lead acquisition, which had previously been nonexistent.
20
Hoopr
For Hoopr, a SaaS platform offering stock music for brands and creators, we aimed to generate paid subscriptions through performance marketing. We optimized targeting and ensured accurate data and event tracking on both analytics and ad platforms. By testing multiple creatives to determine which resonated best with the audience, we successfully scaled the acquisition of paid subscribers, significantly enhancing their subscriber base.
Generated Paid
Subscriptions
200 Leads
21
Plug N Work
For Plug N Work, a co-working space provider, we focused on lead generation to attract Marketing Qualified Leads (MQLs). We executed performance marketing campaigns on Google Ads targeting the bottom-of-the-funnel audience actively seeking co-working spaces. Simultaneously, we ran Meta Ads aimed at business owners. This strategy successfully generated 200 relevant leads each month, enhancing their client acquisition efforts.
22
GD Water
For GD Water, a service specializing in water tank cleaning, we implemented a lead generation strategy to drive Sales Qualified Leads (SQLs) and sales. We ran Google Ads targeting the bottom-of-the-funnel audience actively seeking this service. On Meta, we focused on affluent neighborhoods, promoting ads centered around health and safety to encourage interest and lead form submissions. This approach successfully generated about 50 sales each month, significantly boosting their revenue.
50 Sales
each month
500 Attendees
at the webinar
23
Malay Damania
For Malay Damania, a business coach, we focused on lead generation to drive registrations for his paid webinar. We employed performance marketing, creating multiple video ads and landing pages to test different hooks for the best cost per registration. Additionally, we implemented a quiz to engage users and nurtured leads through WhatsApp and email to minimize drop-off and maximize turnout. This strategy resulted in over 500 attendees at the webinar, with more than 50 participants purchasing the ₹15,000 course offered during the session.
24
Capital Quest
For Capital Quest, we focused on lead generation to attract Marketing Qualified Leads (MQLs) for their event. We implemented performance marketing strategies, running targeted ads on LinkedIn to reach the desired audience. This approach successfully generated 50 MQLs within one month, enhancing their event attendance and engagement.
50 MQLs
in a month
200 Leads
25
Shiamak Davar
For Shiamak Davar, we aimed to generate leads for their upcoming One Year Program (OYP) in dance training. We created a dedicated landing page for the campaign and ran targeted ads on Meta. Additionally, we tested a long 15-minute video showcasing life in the OYP program to see if it would boost conversions. This strategy resulted in over 200 leads for the course, significantly increasing interest in the program.